LearnMarketingWhy you should promote your webinar through social media, and 2 easy ways to do so!

Why you should promote your webinar through social media, and 2 easy ways to do so!

New features Lead generation

Remco

11 August 2015 - 3 min

Illustration of woman at desk talking to social media

You’ve probably heard that social media are a great tool for webinar promotion. And we agree!

But before we get started, let’s first talk about why you should be using social media for your promotional activities.

When you’re organizing a webinar, you’ll want as many viewers as possible. In order to get people to your webinar, they have obviously have to know about it. Social media, such as Facebook, Instagram, LinkedIn and Twitter, provide a good and easy way to get your message to a large group of people. And this is exactly what you want, because the more people know about your webinar, the more viewers you’ll get.

You can ask your followers to share your webinar post with all their contacts. This will expand your reach tremendously. Not only to people already in your network, but also outside.

So don’t underestimate the power of social media and spend enough time on creating great posts.

This strongly depends on your target audience. So, if you know exactly who your audience is, you can easily decide which media you should use. These are often the same media that you usually use for your social media marketing. Maybe you already know which medium is most popular with your target audience. That’s a good place to start your promotion.

1. Share the URL that leads to the registration page

Social media channels are clever. If you copy the link to your registration page from WebinarGeek to your Facebook page, a lot of information is automatically displayed in your post.

And if you add an image, it becomes clickable. This way, your registration page is just one click away.

2. Add social buttons to your registration page

Of course, you want visitors of your registration page to share it with their contacts. Make sure it’s as easy as possible for them to share the page. Then they are far more likely to do so. The easiest way is to add social buttons to your registration page.

With these two ways you can easily promote your webinar on social media.

After you’ve created a successful post and people are visiting your registration page, you obviously want them to register for your webinar. Want to know more about how to make a successful registration page? Then have a look at this article from our webinar academy.