What are just-in-time webinars?

Webinars are an essential part of the marketing strategy for many companies. They offer a unique way to reach your target audience, showcase your expertise, and generate leads.

One of the latest trends in the world of webinars is the just-in-time webinar. In this blog, we'll explain what a just-in-time webinar is and what it can do for you.

What is a just-in-time webinar?

A just-in-time webinar is an automated webinar that starts a few minutes after a visitor arrives on the registration page. This means attendees don't have to wait long for a specific date and time to join.

Instead, they can start right away, no matter when they visit the page. They see the pre-recorded video you added, experiencing the webinar as if it's live.

With WebinarGeek, you can easily schedule one-time, recurring, or just-in-time webinars that always start exactly when someone arrives on the registration page.

Benefits of just-in-time webinars

1. Immediate engagement

One of the biggest benefits of just-in-time webinars is immediate engagement. Visitors don’t have to wait and can join right away. This increases the chance they will participate since they won’t lose interest due to long waiting times.

2. Improved user experience

Attendees appreciate flexibility and convenience. Offering a webinar that starts immediately meets this need and provides a user-friendly experience. This leads to higher satisfaction and a positive brand image.

3. Higher conversion rates

Because visitors can join immediately, they are more likely to watch the entire presentation and stay engaged. This often leads to higher conversion rates as interested participants can take action right away.

4. Efficiency for your team

Just-in-time webinars are automated, meaning your team spends less time hosting live events. This makes your marketing efforts more efficient and frees up your team for other important tasks.

5. Consistent quality

Since just-in-time webinars are pre-recorded, every presentation is of the same high quality. You don’t have to worry about technical issues or unexpected events disrupting the presentation.

6. Scalability

Just-in-time webinars are easily scalable. Whether you have 10 or 1000 attendees, it doesn’t matter. Everyone can join at the same time without affecting the quality of the presentation or the participant experience.

Practical applications of just-in-time webinars

1. Lead nurturing

Use just-in-time webinars to effectively nurture leads. By offering instantly available information and presentations, you keep leads warm and guide them through the sales funnel.

2. Product demonstrations

Give potential customers the chance to watch a product demonstration at any time. This can help them make a purchase decision faster.

3. Training and onboarding

Provide training and onboarding sessions for new customers or employees. They can get started with the information right away, without waiting for the next scheduled session.

How to get started with just-in-time webinars via WebinarGeek

Setting up just-in-time webinars with WebinarGeek is simple. Follow these steps:

1. Create a WebinarGeek account if you don’t already have one.

2. Set up an automated webinar in WebinarGeek.

3. Choose "Just-in-time" so the webinar starts right when someone arrives on the registration page.

After this, it's time to add the video. We explain more about the next steps in the Help Center article.

Conclusion

Just-in-time webinars are a powerful way to reach and engage your target audience. They offer a seamless, flexible, and efficient solution for both attendees and organizers.

Try just-in-time webinars today

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