Driving conversions through engaging webinars
Nathalie from The Little Leopard uses webinars to guide expecting parents, offering them valuable insights and advice. This approach has not only helped her connect with her audience but also led to a 14% conversion rate.
Anyone expecting their first baby has probably searched for information online—just like Nathalie from The Little Leopard. When she became a mother for the first time, she felt overwhelmed by the huge amount of information available. That’s when she got the idea to host webinars to help other expecting parents.
Nathalie’s webinars offer something search engines can’t: personal guidance and real-life tips. This is especially helpful for parents who don’t have family support. Everyone has their own opinions about birth and parenting, but through interactive webinars, Nathalie can provide clear and trustworthy information.
“Webinars have been a really great way to interact with the audience, to find potential clients and to help parents to understand why the need an onboarding in the first place. Webinars are the perfect way to connect with the audience”
More value, higher conversions
Nathalie’s webinars are not just about education—they also help her sell her toolkit. And they work! One of her most successful webinars had a conversion rate of 14%!
“That webinar really showed the importance of good information,” Nathalie says. “Viewers realized how much they didn’t know, and that helped them see the value I could offer.”
It wasn’t just the conversion rate that made the webinar a success. The interactive discussions also created an engaging and energetic atmosphere.
Private chat: focus and insights
One of Nathalie’s favorite features is the private chat. It allows her to focus fully on her audience without having to moderate public discussions.
“It makes things much easier to manage. I don’t use a moderator—I do everything myself,” she explains.
The private chat also gives her valuable insights. By asking questions, she gathers feedback that helps her improve her content and webinars.
From live to on demand
The next step for The Little Leopard is offering on-demand webinars. Nathalie has noticed that her audience sometimes struggles to find time for live sessions.
With on demand webinars, parents can watch whenever it suits them, making the content more accessible and increasing its reach.
Testing makes it easier
Nathalie’s favorite feature is the ability to test her webinar beforehand. Practicing in a test environment helps her feel more comfortable and reduces the pressure of going live.
She quickly saw the benefit: “It really helps to practice first. Adding speaker notes also makes me feel more prepared. It makes hosting a webinar much less scary.”
Simple and easy to use
Nathalie first heard about WebinarGeek through a recommendation. She attended a webinar and immediately saw the potential for herself.
“It seemed really easy to use. If someone else can do it, I can do it too!
At first, she was nervous about the technical side, but during her trial, she realized how easy WebinarGeek is to use. She also liked that viewers don’t need to download a special app. Compared to other platforms, the price-quality ratio was just right.
Just go for it!
Nathalie has one last piece of advice for anyone thinking about hosting webinars: “Just go for it!” And we couldn’t agree more. Taking that first step might feel intimidating—whether it’s the fear of speaking live, handling technology, or wondering if anyone will show up. But trust us, the rewards far outweigh the nerves.
Webinars are a powerful way to connect with your audience, share valuable insights, and build lasting relationships. So don’t overthink it—start small, keep learning, and watch the impact grow with every session!
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